Male grooming seems to be growing a pair. I recently wrote about a rather ballsy TV ad for Below the Belt antiperspirant gel – for testicles. Here’s another, viral ad for the same brand, the butch Scottish voiceover perhaps playing naughtily on Gerard Butler’s hairy grooming forays. It’s exciting to see that… Read More »The Ultimate Male Consumer
Men’s skincare commercials can be the pits. What’s the point of ‘all natural’ ingredients if the ad brings you out in a rash? This one from the butchly-named Bulldog currently airing on UK television, is one of the most irritating I’ve seen – in a very competitive field. In it… Read More »Irritating Male Skincare
Mark Simpson has a sniff around a classic men’s deodorant ad that reveals how far we’ve come – and also how some things never change Back in the 1960s the mass-market ‘grooming’ of men by advertisers wanting to sell them vanity products was only just beginning its warm-up. This rare and… Read More »‘A Fresh Clean Smell That Could ONLY Be Masculine!’
You may remember I recently blogged about the Brazilian Dove Men+Care shampoo ad in Brazil. The one with the male office drone transformed, to his horror, into a beautiful Beyonce Drag Queen. Because he used the wrong kind of cosmetic. The kind that doesn’t double Dove’s money. It had a… Read More »Menbarrassing Advertising
Behaviour that was was beyond the pale for men decades ago, like enjoying fashion and showing emotions, is now fully accepted, argues Dutch marketing guru Norbert Mirani in his book ‘Brands Make Men’. Of course, this argument isn’t entirely new…. but what is new is the scope of Norbert’s analysis and… Read More »‘Brands Make Men: Society, Media and Marketing’ by Norbert Mirani