2nd gen metrosexuals are coming & this time it’s hardcore by Mark Simpson What is it about male hipsters and their strange, pallid, highly ambivalent fascination with bodies beefier and sexier than their own? Which means, of course, pretty much everyone? You may remember last year that last year the… Read More »Meat the Spornosexual
You know how everyone complains that the best bits of a movie are in the trailer these days? Well, in the case of the new super-hero blockbuster Captain America the ONLY bits are in the trailer. But WHAT bits they are! At around c. 1.40 mins Chris Evans’ oiled bazookas burst out of… Read More »Chris Evans is Captain Cocktease
Now that’s what I call pushing back. Taking the sporno trend to parts it hasn’t yet reached – and what parts! – while spreading the famous French ‘pro’ tartiness of the Dieux du Stade calendars to these shores, the latest ad campaign for Powerade’s ‘InnerGear’ isotonic sports drink features several… Read More »Sporno on Steroids
How steroids got into our bloodstream and changed the shape of masculinity (Guardian, 6 Dec, 2007) ‘Roids may sound as Eighties as Cher’s black-lace bodice. But they’re baaak, even bigger and bustier than ever. According to a series of recent reports, steroids, or ‘juice’ or ‘gear’ to the initiated, once… Read More »Size Hero: How Steroids & Muscle Marys Conquered the World