The Ultimate Male Consumer
Male grooming seems to be growing a pair. I recently wrote about a rather ballsy TV ad for Below the Belt antiperspirant gel – for testicles.… Read More »The Ultimate Male Consumer
Male grooming seems to be growing a pair. I recently wrote about a rather ballsy TV ad for Below the Belt antiperspirant gel – for testicles.… Read More »The Ultimate Male Consumer
by Mark Simpson All these nicely-presented years on from the birth of the metrosexual – he turned 22 this month – and my prediction that… Read More »Balls on the Box: Male Grooming’s Groping For New Markets
Mark Simpson has a sniff around a classic men’s deodorant ad that reveals how far we’ve come – and also how some things never change Back… Read More »‘A Fresh Clean Smell That Could ONLY Be Masculine!’
WARNING: hipsters and gay bears may want to watch this ad backwards. I’m rather taken with this refreshingly direct ad currently airing on MTV for… Read More »I’d F*ck Me: Mirror Man-Love
It’s always tricky as a writer talking to a researcher for a TV or film documentary. On the one hand you want your ideas to… Read More »Winsome, Losesome, Mansome