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masculinity

I Heart Metrosexuals

Forbes magazine has discovered make-up for men. Sales of items like concealer and skin tinter for men have increased in the US by a forehead-wrinkling 42% since 2001. It even seems possible that not all of those sales were to Forbes Lister (No.94) Donald Trump. This latest example of the… Read More »I Heart Metrosexuals

The ‘Fascinating’ Science of Sporno: Why Men Meat-Gaze

A recent study using the new-fangled science of ‘eyetracking’ to improve the readability of online pages seems to have produced, erm, prominent proof of the eye-catching power of Sporno. For men. The eye-popping graph above appeared on the Annenberg Online Journalism Review’s dignified website with the sober, explanatory rubric: ‘Although… Read More »The ‘Fascinating’ Science of Sporno: Why Men Meat-Gaze

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