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Freddie Ljunberg

Sporno

Mark Simpson on how sport and porn got into bed – while D&G and Mr Armani took pictures…. (Out magazine, May 2006; expanded for the V&A’s ‘Fashion V Sport’ catalogue, June 2008. Also collected in ‘Metrosexy‘) You might think that it was Italy’s greater ball skills, or stamina, or team… Read More »Sporno

From Sportsmen to Sporno Stars

by Mark Simpson (The London Times, 28 July, 2008) Next week the V&A opens an exhibition called Fashion v Sport, profiling the relationship between the sports and fashion industries – a relationship that seems to be flourishing despite the habit of many of today’s sportsmen and women of wearing less… Read More »From Sportsmen to Sporno Stars

Sporno: where sport & porn meet & produce a spectacular money shot

Just in time for the World Cup the July issue of the re-launched OUT features an essay by yours truly on the post-metrosexual pornolization of sport – or what I dub ‘sporno’.  Here’s a (breathless) taster: ‘Sportsmen on this side of the Atlantic are increasingly openly acknowledging and flirting with… Read More »Sporno: where sport & porn meet & produce a spectacular money shot

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