Dispatch from the gun-filled frontline of male vanity My gym recently had a makeover. Previously owned by a budget chain known for the lowest membership fees in the business – and for its large free weights’ areas – it went bankrupt during Rona restrictions and was bought for a song… Read More »Male Changing Area
This ad starring Cristiano Ronaldo flogging body exercise electrodes called SIXPAD – or SEXPAD? – has been airing UK television for some months now, but every time it comes on it still makes me gape – pardon my French. It’s both funny and disturbing, and in truth I had avoided… Read More »Ronaldo The Electronic Sex Doll
Not entirely sure how useful their fitness advice is – nor how you ‘pre-activate’ your glutes, without using lube. But full marks to the Kilted Coaches for doing their kilted/un-kilted vids in Scottish sleet. Next to what looks like a busy A-road.
Mark Simpson visits the UK’s biggest fitness expo and tries not to stare too hard. Even though staring is encouraged. (Originally appeared in The Daily Telegraph 4 August, 2016) “Would you like me to take my top off?” is the shy and retiring usual response when you ask a chap… Read More »Inside Spornosexual Pride: The BodyPower Exhibition
While prepping for my Barcelona lecture, ‘From Metrosexual to Spornosexual – a Permanent, Spectacular Masculine Revolution’, this video serendipitously popped up into MetroDaddy’s timeline on Twitter. It’s an exploration of the meaning of being called ‘metrosexual’ by professional bodybuilder and popular online fitness guru Steve Cook, who has his own YouTube channel… Read More »Spornosexual Steve Cook on the Meaning of Metrosexual