Below the Belt

The Ultimate Male Consumer

by Mark Simpson
March 12, 2017December 21, 2020

Male grooming seems to be growing a pair. I recently wrote about a rather ballsy TV ad for Below the Belt antiperspirant gel – for testicles. Here’s another, viral ad for the same brand, the butch Scottish voiceover perhaps playing naughtily on Gerard Butler’s hairy grooming forays. It’s exciting to see that… Read More »The Ultimate Male Consumer

Balls on the Box: Male Grooming’s Groping For New Markets

by Mark Simpson
November 20, 2016December 22, 2020

by Mark Simpson All these nicely-presented years on from the birth of the metrosexual – he turned 22 this month – and my prediction that he represented the future of masculinity, out and proud male vanity shows no sign of getting bored with itself, or running out of cash to… Read More »Balls on the Box: Male Grooming’s Groping For New Markets

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