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The ‘Fascinating’ Science of Sporno: Why Men Meat-Gaze

A recent study using the new-fangled science of ‘eyetracking’ to improve the readability of online pages seems to have produced, erm, prominent proof of the eye-catching power of Sporno. For men. The eye-popping graph above appeared on the Annenberg Online Journalism Review’s dignified website with the sober, explanatory rubric: ‘Although… Read More »The ‘Fascinating’ Science of Sporno: Why Men Meat-Gaze

Old Spice New Sporno

Old Spice are running an eye-wateringly spornographic wrestling TV ad for their Red Zone Hydrowash in the US.  It features two buffed, cut, metro-wrestlers with really great hair and skin grappling on the mat.  The ‘bottom’, held in a neck lock, comments, between fighting for air, on the ‘top’s ‘soft skin’ and how it’s… Read More »Old Spice New Sporno

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