This scrum-my ad is part of a ‘C’est so Paris’ poster campaign due to be unleashed on London shortly to attract Londoners to Paris. Booking my Eurostar tickets now…. Apparently, this ad is supposed to show that Paris is ‘the capital of humour’. It’s a funny ad – but it’s… Read More »C’est So Sporno
A recent study using the new-fangled science of ‘eyetracking’ to improve the readability of online pages seems to have produced, erm, prominent proof of the eye-catching power of Sporno. For men. The eye-popping graph above appeared on the Annenberg Online Journalism Review’s dignified website with the sober, explanatory rubric: ‘Although… Read More »The ‘Fascinating’ Science of Sporno: Why Men Meat-Gaze
Yesterday’s Daily Mirror, Britain’s second most popular newspaper, and supposedly the ‘progressive’ tab compared to The Sun, carried a special treat for its readers. On the front page of this family paper was a picture of hunky England cricketers Jon Lewis and Jimmy Anderson moving in for a tasty tongue sandwich. The… Read More »England’s Cricketers in Snogging Shocker!
Old Spice are running an eye-wateringly spornographic wrestling TV ad for their Red Zone Hydrowash in the US. It features two buffed, cut, metro-wrestlers with really great hair and skin grappling on the mat. The ‘bottom’, held in a neck lock, comments, between fighting for air, on the ‘top’s ‘soft skin’ and how it’s… Read More »Old Spice New Sporno
Although I was quoted liberally in the Haaretz article on Sporno, there’s no harm in quoting myself even more liberally…. The discussion about whether spornographic images are straight or gay, active or passive, traditional or non-traditional seems to need a more, ahem, explicit explanation, or certainly a lengthier one than was possible in the article (I wounldn’t have… Read More »Sporno Can’t Be Straightened Out