I should probably pretend that I have something interesting to say about this ad for Leorever ‘micro tight’ compression shorts, starring a young blond, pneumatic spornosexual (Michael Dean Johnson) working out on a beach in wet, super-clingy spandex, and covered in baby oil.

But, aside from noting that they had to shoot this ad on a completely deserted beach because it’s shot in the US and the US is Speedophobic, I don’t.

Truth is, I’m just sitting here doing this:

While imagining myself as the pants.

So I guess the ad worked. And not just with dirtly old homos like me. Desire and identification are very mixed up in a uber-mediated world – whatever your orientation. Spornosexual subjectivity is more likely to be split than micro-tight compression pants.

I have of course already ordered several pairs of these. Even though I know that I will only experience the bitter disappointment that I always do when I receive the package of spornowear I ordered after I saw an ad on social media.

It never, ever comes with the pumped-up, pliant pro sporno in the ad.

Oh well, I guess I will just have to get my saggy arse down the gym.

 h/t Bill W

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Smiling is the best medicine ??

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Micro tight buns fitness model Michael Dean Johnson’s Insta

Further reading:

Smart Spornowear