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The Well-Scrubbed Purity of the Past

‘IVORY SOAP…99.44% PURE’

Well all I can say is that 0.66% is certainly working very hard indeed.

This 1919 ad shows soapy soldiers bathing on the deck of a troopship and being sprayed by a kindly – and generously endowed – sailor: ’25 under the hose at one time.’

The dropped-soap theme of this ad seems, at least to our modern, knowing eye, to have been revisited during the Second World War by this one for Buna bath towels.

Tip: DAKrolak