‘IVORY SOAP…99.44% PURE’
All I can say is that 0.66% is certainly working very hard indeed.
This 1919 ad shows soapy soldiers bathing on the deck of a troopship and being sprayed by a kindly – and generously endowed – sailor: ’25 under the hose at one time.’
The dropped-soap theme of this ad seems, at least to our modern, knowing eye, to have been revisited during the Second World War by this one for Buna bath towels.
Tip: DAKrolak
Apologies. My fractions always go to pot when I’m breathing heavily.
Of course, 100% – 99.44% = 0.56%, not 0.66%. Or maybe they are giving 100.1%?
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