After all those ads in which Becks thrusted his giant Armani wrapped package in our faces if not down our throats, an Italian satirical TV show decided to do a little consumer product testing. You know that in Italy they like to handle the sausage and tomatoes – and haggle over the price – before they part with their Euros.
Both parties are clearly unimpressed.
For those who don’t speak the most beautiful, most musical language in the world: the rubber-gloved lady shouts at a hooded, glowering Beckham driving off in his (ridiculously large) car full of minders: ‘HOW COULD YOU TAKE US FOR A RIDE!!??’
The incident has caused some anger in the UK, and some see it as outright sexual assault. But if you are paid very large wedges of cash to put your lunchbox on the side of buses to sell overpriced underwear to the masses then perhaps the only shocking thing is that more punters don’t cop a feel of the goods.