The 'Daddy' of the Metrosexual, the Retrosexual, & spawner of the Spornosexual

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Adidas Go Sporno


Adidas’ flirty-shirty interactive sporno gets its tits out in New Zealand: ‘Which two players would you like to see swap jerseys?’

No.1 and No.3 did it for me – though I’d quite like to have invited No.5 to join us, but unfortunately you can only choose one-on-one jersey-swapping at present.

I’m sure though that given the ‘penetration’ of sporno into the culture, group shirt swapping along with shorts-swapping options isn’t far off.

Tip: Jay Hirst