Mmmmm. Retrosexual masculinity. Served in a rocks glass. Effortless. Unselfconscious. Dated.
It tastes just like your… dad.
Unlike you, of course. You moisturize. Go to the gym. Watch what you eat. Fret about whether you’re worthy of love. Worry about what masculinity actually means. And taste of tea-tree oil and lavender.
If only we could bring those days back! When you could operate heavy machinery and speedboats pissed out of your mind. When no one thought you might be homo. When the only magazines you bought were Popular Mechanics and Penthouse. When women couldn’t keep their hands off you even though you had no dress sense, smelt bad and your hair was full of lard.
And when toned, topless, tweaking 1970s hustlers checked themselves out in rest room mirrors while waiting for their next married punter. (Yes, that picture caught my eye too.)
Canadan Club: for the man who, like most men today, is on the outside looking in. Aching to be sold back by advertising the very thing that advertising has deprived him of. How many of the men reading this ad today even speak to their dad, or know what he drinks?
As I have pointed out before, it’s a measure of how self-conscious and mediated masculinity is now that ‘real guys’ whatever they were, are now just another annoying fad. Faux retro.
On the rocks.
Tip: Fresca Davis