Beck’s ‘tidy’ Armani underwear ads have generated a craze for male waxing, according to the Guardian:
All over the country more and more men (gay and straight alike) are marching into beauty salons and demanding a “Boyzilian”, or as one Yorkshire-based salon bills it, “the Full Monty”. In other words, the complete or near-complete removal of hair in intimate areas using wax. If you have £120 to spare, you can even get it done in Harrods, in the Refinery spa.
Clearly these men haven’t been reading Desmond Morris’ recently-published hairy retrosexual reverie The Naked Man. He must be, er, pulling his hair out.