A recent study using the new-fangled science of ‘eyetracking’ to improve the readability of online pages seems to have produced, erm, prominent proof of the eye-catching power of Sporno. For men. The eye-popping graph above appeared on the Annenberg Online Journalism Review’s dignified website with the sober, explanatory rubric: ‘Although… Read More »The ‘Fascinating’ Science of Sporno: Why Men Meat-Gaze
Old Spice are running an eye-wateringly spornographic wrestling TV ad for their Red Zone Hydrowash in the US. It features two buffed, cut, metro-wrestlers with really great hair and skin grappling on the mat. The ‘bottom’, held in a neck lock, comments, between fighting for air, on the ‘top’s ‘soft skin’ and how it’s… Read More »Old Spice New Sporno
Ooo-la-la! The 2007 Dieux du Stade calendar is upon us and it seems to be even naughtier, even saucier — and somehow even more graphic — than last year’s. How do they do that? Without actually using those rugby balls as sex toys instead of just holding them that way?… Read More »Sporno Gets Even More Spornographic
Just in time for the World Cup the July issue of the re-launched OUT features an essay by yours truly on the post-metrosexual pornolization of sport – or what I dub ‘sporno’. Here’s a (breathless) taster: ‘Sportsmen on this side of the Atlantic are increasingly openly acknowledging and flirting with… Read More »Sporno: where sport & porn meet & produce a spectacular money shot