Muller Light ads

Muller Light: The Money Shot

by Mark Simpson
February 22, 2018December 21, 2020

Muller Light’s latest ad continues its heavy-handed theme of debasing the objectified men it uses to sell its aerated dairy products – perhaps finally reaching a kind of climax. The new ad (for fat and added sugar-free ‘Greek style’ yogurt) deploys the usual buff and topless ‘fat free’ young male as eye-candy,… Read More »Muller Light: The Money Shot

Heavy-Handed Muller Light

by Mark Simpson
June 23, 2017October 30, 2022

As you will know all too well if you’re a regular visitor to this blog, I don’t have a problem with male ‘objectification‘. More please. But there’s objectification and there’s objectification. Despite not being altogether innocent of sadistic tendencies, I’m not sure I’m also cool with treating hot ‘objects’ that… Read More »Heavy-Handed Muller Light