‘Toxic masculinity’ may not be terribly appetising, but it does seem to be on everyone’s lips these days. The concept originally derives from the gender studies theory of ‘hegemonic masculinity’ – described on Wikipedia as the ‘stereotypic notion of masculinity that shapes the socialization and aspirations of young males’. Although… Read More »Toxic Hegemonic Masculinity Ideology
Muller Light’s latest ad continues its heavy-handed theme of debasing the objectified men it uses to sell its aerated dairy products – perhaps finally reaching a kind of climax. The new ad (for fat and added sugar-free ‘Greek style’ yogurt) deploys the usual buff and topless ‘fat free’ young male as eye-candy,… Read More »Muller Light: The Money Shot
Mark Simpson on how beating up on men has become a painful corporate cliche (Originally appeared in The Daily Telegraph, 01/11/2016) Does the empowerment of women need to take the form beating up on men? And isn’t it anyway something of self-defeating strategy? These are the questions often lurking in the… Read More »Sassy Misandry: Abusing Men isn’t ‘Bloomin’ Awesome!’
Feminism may have triumphed, but Mark Simpson finds the denigration of men has as much to do with money as ideology (Independent on Sunday, 2002) When I was a little nipper, which was quite a while ago – as you can estimate by the fact that at that time nursery… Read More »Misandry: The Acceptable Prejudice