It’s that fragrant time of year again, and Brut are spraying the airwaves with a new TV ad, fronted by ‘ard man Vinnie Jones, the ex-footballer, ex-actor, ex-Guy Ritchie fetish object. Jones seized his claim to fame way back in 1988 by squeezing (the much better) footballer Paul Gascoigne’s wedding… Read More »The Smell of Vinnie Jones
Colonel Sanders has really upped his abs game. In a new Mother’s Day-themed KFC ad he leads a selection of prime succulents: stripped, battered and deep-fried, covered in MILFy sauciness – just begging to be eaten. ‘I LOVE you mom!’ So many baskets and buns – so little time. OK,… Read More »Hold the Baby Gravy: KFC’s Indigestible Chickendales Ad
‘Toxic masculinity’ may not be terribly appetising, but it does seem to be on everyone’s lips these days. The concept originally derives from the gender studies theory of ‘hegemonic masculinity’ – described on Wikipedia as the ‘stereotypic notion of masculinity that shapes the socialization and aspirations of young males’. Although… Read More »Toxic Hegemonic Masculinity Ideology
I’m a little late to the party, but this sketch tells you everything you need to know about America’s attitude to tea – it’s luke-warm quaint effeminacy, which is never ever brewed in a pot. And also, more particularly, America’s Hummersexual advertising to men. It’s funny precisely because it’s barely parody.… Read More »Bro Tea
Remember Just For Men? Or ‘JFM’ as it likes to call itself now. Well, it never went away – and it’s all over social media. Though perhaps it’s just my social media – because those pesky algorithms know how old and grey I am now. Launched in the late 1980s… Read More »Just For Men & Hipsters