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Burger King

Metrosexual Smoothie

Burger King have come a long way from their ‘manthem’ anti-metro backlash days of the mid Noughties in which they literally sang the praises of fatty food. Now their ads star the ultimate metrosexual smoothie, David Beckham, who is given the kind of soft-focus, mouth-watering treatment in this ad that used to… Read More »Metrosexual Smoothie

Who Are You Calling Hummersexual?

America’s phoney anti-metrosexual backlash and faux “menaissance”  (The Guardian, October 10, 2006) There’s a war going on in the US. A war on metros. After years living under the cruel designer heel of those triumphant metrosexuals, poor old retrosexuals – alias “regular guys” – are fighting back. Old-time, unself-conscious, un-moisturised… Read More »Who Are You Calling Hummersexual?

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