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Jeans-Genie – The Lecherous Legacy of Those 80s Levi’s Ads

We’re all living in Nick Kamen’s Launderette now Another fondly remembered part of the 1980s finished its last cycle last week. Nick Kamen, real name Ivor Neville Kamen, the Essex-born much-gasped-over star of the famous 1985 Levi’s 501 male striptease ‘Launderette’ TV ad, checked out. He was just fifty-nine. Sadly,… Read More »Jeans-Genie – The Lecherous Legacy of Those 80s Levi’s Ads

Lights, Camera, Action Man

It was announced last month that the little man is finally getting the big screen treatment. The director of the last two Muppet films is making an Action Man action movie. But it seems that moneysupermarket.com have beaten him to it, producing this blockbuster which has been airing on UK… Read More »Lights, Camera, Action Man

Pure XS & Impure Teacakes – The Problem With ‘Objectification’

The Narcissus myth about the beautiful, doomed youth who falls for his own reflection continues to be a mainstay of this Millenium’s advertising – albeit re-written with a ‘happy ending’. For example, this Pure XS Paco Rabanne TV ad set in a kind of Big Brother bathroom, stars a young, athletic, and… Read More »Pure XS & Impure Teacakes – The Problem With ‘Objectification’

Heavy-Handed Muller Light

As you will know all too well if you’re a regular visitor to this blog, I don’t have a problem with male ‘objectification‘. More please. But there’s objectification and there’s objectification. Despite not being altogether innocent of sadistic tendencies, I’m not sure I’m also cool with treating hot ‘objects’ that… Read More »Heavy-Handed Muller Light

Just For Men & Hipsters

Remember Just For Men? Or ‘JFM’ as it likes to call itself now. Well, it never went away – and it’s all over social media. Though perhaps it’s just my social media – because those pesky algorithms know how old and grey I am now. Launched in the late 1980s… Read More »Just For Men & Hipsters

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