“Join the Navy and feel a man!” exhorted the famous Royal Navy recruiting slogan from the early 1980s. Or at least, the famous RN recruiting slogan according to us Air Cadets when we were trying to score banter points over the Navy Cadets at my school. Even though I thought… Read More »Making Men: Navy Recruiting Ads
Just twenty years after my last paper letter to Steve Zeeland winged its way across the Atlantic when ‘winging’ meant taking a couple of weeks instead of almost instantaneously, our ill-advised – and just ill – collected correspondence from 1995-1998, The Queen is Dead: A Story of Jarheads, Eggheads, Serial Killers… Read More »The Queen is Dead – But Now Available on Kindle
The Narcissus myth about the beautiful, doomed youth who falls for his own reflection continues to be a mainstay of this Millenium’s advertising – albeit re-written with a ‘happy ending’. For example, this Pure XS Paco Rabanne TV ad set in a kind of Big Brother bathroom, stars a young, athletic, and… Read More »Pure XS & Impure Teacakes – The Problem With ‘Objectification’
http://twitter.com/superdeluxe/status/946765262463709184 Shame the beard isn’t as convincing as the stuffed crotch.
C4 recently aired a series about pro spornos – called ‘Six Pack Superstars‘. It follows young men and women ‘influencers’ and wannabes in the fitness business preparing for their competitions. Like Bromans it’s mostly about the male spornos – they are after all the ones with the spectacular bodies. Though… Read More »“Yo Bitches! Wanna Bit of That?” – Six Pack Superstars