Sporno: where sport and porn meet and produce a spectacular money shot

freddieljungberg2 Sporno: where sport and porn meet and produce a spectacular money shot

Just in time for the World Cup the July issue of the re-launched OUT fea­tures an essay by yours truly on the post-metrosexual porno­liza­tion of sport — or what I dub ‘sporno’.  Here’s a (breath­less) taster:

‘Sports­men on this side of the Atlantic are increas­ingly openly acknowl­edg­ing and flirt­ing with their gay fans, a la David Beck­ham and Fred­die Ljun­berg (the man who actu­ally looks the way Beck­ham thinks he looks). Both these thor­ough­breds have posed for spreads in gay mag­a­zines and both have wel­comed the atten­tion of gay fans because they “have great taste”.

More than this, they and a whole new gen­er­a­tion of young bucks, from twinky soc­cer play­ers like Man­ches­ter United’s Alan Smith and Cris­tiano Ronaldo, to rougher prospects like Chelsea’s Joe Cole and AC Milan’s Kaka, keen to emu­late their suc­cess, are actively pur­su­ing sex-object sta­tus in a post-metrosexual, increas­ingly porno­lized world.

In other words: they’re not just sports stars, but sporno stars’

You can read the full essay here.

June 20, 2006 – 11:37 am | By Mark S | Posted in advertising, article, bisexuality, commentary, journalism, masculinity, metrosexual, popular culture, porn, sporno, sport | Tagged , , , , , , | Comments (13)

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