I should probably pretend that I have something interesting to say about this ad for Leorever ‘micro tight’ compression shorts, starring a young blond, pneumatic spornosexual (Michael Dean Johnson) working out on a beach in wet, super-clingy spandex, and covered in baby oil.
But, aside from noting that they had to shoot this ad on a completely deserted beach because it’s shot in the US and the US is Speedophobic, I don’t.
Truth is, I’m just sitting here doing this:
While imagining myself as the pants.
So I guess the ad worked. And not just with dirtly old homos like me. Desire and identification are very mixed up in a uber-mediated world – whatever your orientation. Spornosexual subjectivity is more likely to be split than micro-tight compression pants.
I have of course already ordered several pairs of these. Even though I know that I will only experience the bitter disappointment that I always do when I receive the package of spornowear I ordered after I saw an ad on social media.
It never, ever comes with the pumped-up, pliant pro sporno in the ad.
Oh well, I guess I will just have to get my saggy arse down the gym.
h/t Bill W
Further reading:
Smart Spornowear
